From visibility to investment

Key Discussion Points

• How to build connected digital investor journeys: How IPAs and EDOs can use digital channels to move investors from initial awareness and location exploration through to qualified opportunities and active engagement.

• Practical examples of how to use AI, data and location intelligence more effectively: Applications of AI and data to identify target investors, personalise outreach, generate market intelligence and improve the efficiency of investment attraction activities.

• Best practices and real-world examples of how IPAs, EDOs and location advisers are integrating digital marketing to improve their lead conversion rates.